Introducing StrengthBuilder

We all do it. Around this time, we take a look in the mirror and make a resolution: It's time to get into shape. But good intentions to work out often get overpowered by the ease of hitting the snooze button when snug under the covers on an early morning.

A similar dynamic occurs when it comes to investing. We have good intentions, but it's easy to procrastinate or forget when it's time to make an additional investment.

Let's face it: For many of us, taking care of our investments ranks somewhere between watching paint dry and getting a root canal. That's one reason why Americans aged 21 to 36 end up with more than half their assets sitting in cash.

That's why Aspiration is introducing StrengthBuilder: a feature that allows current Aspiration customers holding an investment account to create a flexible, personalized, automated investment plan.

In less than 5 minutes, eligible customers can create an Aspiration StrengthBuilder investment account by setting up recurring investments on a specific day of the week or time of month. Just pick how much you invest, when the investment occurs, and how often it happens. And if life intervenes, the account can easily be paused or unpaused at any time.

StrengthBuilder accounts make sure you won’t forget to invest or get sidelined by distractions. They also make a difference because it’s not just how much you invest that matters, but how often. For example, investing $250 a month (a total of $3,000 a year) every year for ten years would result in your earning $1,822 more than if you invested a lump sum of $3,000 a year for that same period (assuming a 7% return on your investment).

Aspiration’s StrengthBuilder investment accounts put you in control of your finances and your future!

*The above example is in no way meant to imply that an investment with Aspiration will be profitable. There is no guarantee that any investment product will achieve its objectives, generate profits, or avoid losses. Investing involves risk of loss and alternative investments may not be suitable for everyone. Before investing, consider your investment objectives.

Andrei Cherny